For EZE, a Berlin-based EV startup, I developed a brand identity and web design system that makes electric charging feel easy, seamless, and intuitive. With a 24/7 accessible charging network and full-service infrastructure for parking spot owners, EZE needed a brand that balances innovation, reliability, and everyday simplicity. From brand strategy and visual direction to UX/UI and web rollout – the goal was to integrate charging into daily life without friction.